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Georgia Straight Style

Get a touch of Sweden at J. Lindeberg

Brad Pitt wore the designs of J. Lindeberg alongside his partner Angelina Jolie at the 2006 Golden Globe Awards. Now, thanks to Boys’ Co. owner David Goldman, local clothing stallions can wear the same Swedish duds. Late last month, Boys’ Co. opened the first J. Lindeberg store in the region adjacent to its recently renovated store in Metropolis at Metrotown. J. Lindeberg founder Johan Lindeberg describes his look as “elegant bohemian”, combining those clean Scandinavian lines with a bit of a bad-boy feel. Kind of like Brad Pitt. Young men might find that they gravitate to the hoodies and other urban clothes. However, J. Lindeberg is also known for its chic golf wear, which is popular with several pros on the PGA tour. Meanwhile, the nearby Boys’ Co. store showcases other top male brands, including Karl Lagerfield, Hugo Boss, True Religion, and Christian Audigier. Check out both outlets. Contrast the bright interior of J. Lindeberg with the charcoal-grey walls in Boys’ Co. Shopping for men’s clothing in this town will never be the same.

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