Rhapsody launched an online music store today that it hopes will loosen Apple's grip on the online music market.

Previously just a subscription service, where customers could pay between $12.99 and $14.99 per month to listen to music on both PCs and Macs as well as MP3 players, the company now offers MP3 tracks at 99 cents a song or $9.99 for an entire album.

Rhapsody hopes its main selling point will be the absence of digital rights management software that makes life difficult for those trying to copy and transfer music and which comes encrypted on most Apple tracks.

The new store will allow you to listen to up to 25 tracks per month in their entirety before deciding if you want to snap one up.

Verizon customers in the U.S will also be able to download music to their cellphones, according to a blog report today on U.S. News & World Report. Although tracks purchased this way will cost $2 each, it could be a big plus for impulse buyers.