Attention food-loving cyclists and/or cycling-loving foodies: there’s an event being launched this weekend that’s right up your alley.

Organized by Innovent, the same company that puts on the annual RBC GranFondo Canada ride—that road-bike trek from Vancouver to Whistler every September—Bici Gusti is a bike ride where food is as important as the sport.

“Bici” means “bike” in Italian, while “gusti” is taken from the word “gusto”, meaning “taste”.

This inaugural ride—which happens in Whistler on Sunday (May 22)—has  70/70/70 theme: 70 cyclists will ride 70 kilometres and will finish the day with dinner made with ingredients from within a 70-kilometre radius of Whistler.

Here’s what the day will look like. After a gourmet breakfast at the Four Seasons Resort and Residences Whistler—featuring items like Pemberton smoked bacon and Howe Sound salmon Benedicts—participants will set out on a ride through the Callaghan Valley to the top of  Whistler Olympic Park, which is the halfway mark.

There, they’ll stop for a stretch, a sip of espresso, and some fancy snacks before getting back on their bikes for the return 35-kilometre journey to the village. They’ll be rewarded with beer-and-tapas pairings after all that hard work.

Then participants will have time to freshen up before a white-themed dinner, also at the Four Seasons Whistler, made with locally sourced ingredients and created by chef Ned Bell, Four Seasons Vancouver exec chef and an avid cyclist himself.

Innovent is bringing in some big names for the ride: Olympic gold medal triathlete Simon Whitfield will take part; so will Steve Podborski, Olympic bronze medal-winning downhill skier.

It’s open to all levels and abilities, with the goal of the event growing bigger every year.

“We wanted to create an experience where people could take in a bike ride while being able to enjoy some amazing food and wine too,” says Innovent president Neil McKinnon, a triathlete. “It’s designed to bring people together at the start of the cycling season  to remind them of the joy of cycling. And what’s better after a nice ride than fine food and drink?”