Vancouver-based yogawear giant lululemon and LOVELOUD, a nonprofit founded by Imagine Dragons frontman Dan Reynolds that supports LGBT youth, have teamed up to throw PRIDE <3 MUSIC, a charitable concert taking place this Friday (August 3) at the Vogue Theatre in recognition of Pride.

Described as “an evening of music, connection, and celebration of Pride”, the event is headlined by up-and-coming pop sensation VINCINT, who was fast-tracked to fame when earned third place on season one of Fox’s reality-TV singing competition The Four: Battle for Stardom earlier this year. He’ll be joined by indie-pop group Foreign Figures, Vancouver-based artist Omar Khan, and other special guests.

Admission to the all-ages show is by a minimum donation of $1. All proceeds will benefit the LOVELOUD Foundation and the Tegan and Sara Foundation, the latter of which advocates for the rights of and representation for LGBT girls and womxn.

PRIDE <3 MUSIC takes place on Friday (August 3) at the Vogue Theatre. For event details, or to purchase by-donation tickets, click here.