Straight Facts - BC Ferries

In the City of Vancouver, more readers of a single issue of the Georgia Straight use the ferry system "twice a year or more often" than the single issue readers of any daily newspaper, community weekly, or magazine.

• 296,700 = Total number of Vancouver adults who use the ferry system "twice a year or more often"
  
• 124,300 of these are past week Georgia Straight readers (42% market share)
  
• 84,100 are past week Thursday Vancouver Sun readers (28% market share)
  
• 55,500 are past week Thursday Province readers (19% market share)
  
• 35,000 are past week Thursday Metro readers (12% market share)
  
• 66,500 are past week Thursday 24 HOURS readers (22% market share)
  
• 36,000 are past week Friday Globe & Mail readers (12% market share)
  
• 75,900 are past week Friday Courier readers (26% market share)
  
• 52,900 are past week Thursday West Ender readers (18% market share)
  
• 72,100 are past month Vancouver Magazine readers (24% market share)
  
• 40,100 are past month Western Living Magazine readers (14% market share)

In the City of Vancouver, more Georgia Straight readers use the ferry system "twice a year or more often" than the readers of any daily newspaper.

• 145,900 = Total number of Vancouver adults who use the ferry system "1-2 times per year"
• 296,700 = Total number of Vancouver adults who use the ferry system "twice a year or more often"
  
• 195,800 of these are Georgia Straight readers (66% market share)
  
• 154,100 are past week Vancouver Sun readers (52% market share)
  
• 121,700 are past week Province readers (41% market share)
  
• 75,400 are past week Metro readers (25% market share)
  
• 107,200 are past week 24 HOURS readers (36% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight use the ferry system "1-2 times per year" than the single issue readers of any daily newspaper, community weekly, or magazine.

• 145,900 = Total number of Vancouver adults who use the ferry system "1-2 times per year"
  
• 54,500 of these are past week Georgia Straight readers (37% market share)
  
• 36,800 are past week Thursday Vancouver Sun readers (25% market share)
  
• 26,300 are past week Thursday Province readers (18% market share)
  
• 18,100 are past week Thursday Metro readers (12% market share)
  
• 35,000 are past week Thursday 24 HOURS readers (24% market share)
  
• 14,600 are past week Friday Globe & Mail readers (10% market share)
  
• 35,400 are past week Friday Courier readers (24% market share)
• 24,100 are past week Thursday West Ender readers (17% market share)
  
• 35,100 are past month Vancouver Magazine readers (24% market share)
  
• 16,100 are past month Western Living Magazine readers (11% market share)

In the City of Vancouver, more Georgia Straight readers use the ferry system "1-2 times a year" than the readers of any daily newspaper.

• 145,900 = Total number of Vancouver adults who use the ferry system "1-2 times a year"
  
• 94,900 of these are Georgia Straight readers (65% market share)
  
• 74,700 are past week Vancouver Sun readers (51% market share)
  
• 57,800 are past week Province readers (40% market share)
  
• 34,000 are past week Metro readers (23% market share)
  
• 49,900 are past week 24 HOURS readers (34% market share)

In the City of Vancouver, more Georgia Straight readers use the ferry system "1-3 times a month" than the readers of any daily newspaper.

• 36,900 = Total number of Vancouver adults who use the ferry system "1-3 times a month"
  
• 24,900 of these are Georgia Straight readers (67% market share)
  
• 23,900 are past week Vancouver Sun readers (65% market share)
  
• 17,700 are past week Province readers (48% market share)
  
• 12,200 are past week Metro readers (33% market share)
  
• 16,600 are past week 24 HOURS readers (45% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight use the ferry system "1-3 times a month" than the single issue readers of any daily newspaper, community weekly, or magazine.

• 36,900 = Total number of Vancouver adults who use the ferry system "1-3 times a month"
  
• 17,700 of these are past week Georgia Straight readers (48% market share)
  
• 11,800 are past week Thursday Vancouver Sun readers (32% market share)
  
• 6,800 are past week Thursday Province readers (18% market share)
  
• 7,000 are past week Thursday Metro readers (19% market share)
  
• 9,300 are past week Thursday 24 HOURS readers (25% market share)
  
• 7,300 are past week Friday Globe & Mail readers (20% market share)
  
• 7,200 are past week Friday Courier readers (20% market share)
  
• 7,400 are past week Thursday West Ender readers (20% market share)
  
• 11,900 are past month Vancouver Magazine readers (32% market share)
  
• 7,600 are past month Western Living Magazine readers (21% market share)

In the City of Vancouver, more Georgia Straight readers use the ferry system "once every 2-3 months" than the readers of any daily newspaper.

• 63,200 = Total number of Vancouver adults who use the ferry system "once every 2-3 months"
  
• 41,500 of these are Georgia Straight readers (66% market share)
  
• 28,000 are past week Vancouver Sun readers (44% market share)
  
• 27,900 are past week Province readers (44% market share)
  
• 17,000 are past week Metro readers (27% market share)
  
• 24,000 are past week 24 HOURS readers (38% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight use the ferry system "once every 2-3 months" than the single issue readers of any daily newspaper, community weekly, or magazine.

• 63,200 = Total number of Vancouver adults who use the ferry system "once every 2-3 months"
  
• 30,600 of these are past week Georgia Straight readers (48% market share)
  
• 15,800 are past week Thursday Vancouver Sun readers (25% market share)
  
• 13,600 are past week Thursday Province readers (22% market share)
  
• 7,000 are past week Thursday Metro readers (11% market share)
  
• 12,800 are past week Thursday 24 HOURS readers (20% market share)
  
• 10,800 are past week Friday Globe & Mail readers (17% market share)
  
• 17,700 are past week Friday Courier readers (28% market share)
  
• 14,800 are past week Thursday West Ender readers (23% market share)
  
• 9,200 are past month Vancouver Magazine readers (15% market share)
  
• 7,500 are past month Western Living Magazine readers (12% market share)

In the City of Vancouver, more Georgia Straight readers use the ferry system "once every 3-5 months" than the readers of any daily newspaper.

• 53,500 = Total number of Vancouver adults who use the ferry system "once every 3-5 months"
  
• 35,600 of these are Georgia Straight readers (67% market share)
  
• 25,700 are past week Vancouver Sun readers (48% market share)
  
• 17,900 are past week Province readers (34% market share)
  
• 9,700 are past week Metro readers (18% market share)
  
• 14,800 are past week 24 HOURS readers (28% market share)

Footnote: The Georgia Straight is the number one paper of Vancouver passengers who use the BC Ferries, despite the fact that the Straight is the target of an ongoing boycott of the paper for ferry and government advertising by the ferry corporation and its friends in the BC Liberal government. The ferry corporation has also barred the paper from being distributed on the ferries or around the ferry terminals, where most of the Straight's competitors are readily available.

« back to the Straight Facts