Straight Facts - Demographics/Technical/Vocational

In the City of Vancouver, more Georgia Straight readers have a technical or vocational school diploma than the readers of any daily newspaper.

• 33,400 = Total population of Vancouver adults who have technical or vocational school diploma
  
• 19,400 of these are Georgia Straight readers (58% market share)
  
• 15,700 are past week Vancouver Sun readers (47% market share)
  
• 16,400 are past week Province readers (49% market share)
  
• 9,700 are past week Metro readers (29% market share)
  
• 15,400 are past week 24 HOURS readers (46% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight have technical or vocational school diplomas than the single issue readers of any daily newspaper, community weekly or magazine.

• 33,400 = Total population of Vancouver adults who have technical or vocational school diplomas
  
• 15,000 of these are past week Thursday Georgia Straight readers (45% market share)
  
• 12,000 are past week Thursday Vancouver Sun readers (36% market share)
  
• 8,700 are past week Thursday Province readers (26% market share)
  
• 3,000 are past week Thursday Metro readers (9% market share)
• 7,000 are past week Thursday 24 HOURS readers (21% market share)
  
• 1,700 are past week Friday Globe & Mail readers (5% market share)
• 13,400 are past week Friday Courier readers (40% market share)
• 7,400 are past week Thursday West Ender readers (22% market share)
• 8,000 are past month Vancouver Magazine readers (24% market share)
  
• 5,400 are past month Western Living Magazine readers (16% market share)