Straight Facts - Fitness/Yoga or Pilates

In the City of Vancouver, more readers of a single issue of the Georgia Straight participate in an alternative fitness activity such as yoga or pilates "once a week or more often", than the single issue readers of any daily newspaper, community weekly or magazine.

• 68,100 = Total number of Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "once a week or more often"
  
• 37,500 of these are past week Georgia Straight readers (55% market share)
  
• 22,300 are past week Thursday Vancouver Sun readers (33% market share)
  
• 14,600 are past week Thursday Province readers (21% market share)
  
• 7,000 are past week Thursday Metro readers (10% market share)
  
• 14,000 are past week Thursday 24 HOURS readers (21% market share)
  
• 5,800 are past week Friday Globe & Mail readers (9% market share)
  
• 22,800 are past week Friday Courier readers (33% market share)
  
• 15,600 are past week Thursday West Ender readers (23% market share)
  
• 13,900 are past month Vancouver Magazine readers (20% market share)
  
• 8,000 are past month Western Living readers (12% market share)

In the City of Vancouver, more Georgia Straight readers participate in an alternative fitness activity such as yoga or pilates "once a week or more often" than the readers of any daily newspaper.

• 68,100 = Total number of Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "once a week or more often"
  
• 53,400 of these are Georgia Straight readers (78% market share)
  
• 39,700 are past week Vancouver Sun readers (58% market share)
  
• 35,900 are past week Province readers (53% market share)
  
• 15,800 are past week Metro readers (23% market share)
  
• 22,200 are past week 24 HOURS readers (33% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight participate in an alternative fitness activity such as yoga or pilates "once a month or more often", than the single issue readers of any daily newspaper, community weekly or magazine.

• 131,300 = Total number of Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "once a month or more often"
  
• 69,800 of these are past week Georgia Straight readers (53% market share)
  
• 48,600 are past week Thursday Vancouver Sun readers (37% market share)
  
• 38,900 are past week Thursday Province readers (30% market share)
  
• 20,400 are past week Thursday Metro readers (16% market share)
  
• 40,900 are past week Thursday 24 HOURS readers (31% market share)
  
• 14,600 are past week Friday Globe & Mail readers (11% market share)
  
• 48,100 are past week Friday Courier readers (37% market share)
  
• 30,400 are past week Thursday West Ender readers (23% market share)
  
• 36,000 are past month Vancouver Magazine readers (27% market share)
  
• 21,900 are past month Western Living readers (17% market share)

In the City of Vancouver, more Georgia Straight readers participate in an alternative fitness activity such as yoga or pilates "once a month or more often" than the readers of any daily newspaper.

• 131,300 = Total number of Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "once a month or more often"
  
• 106,800 of these are Georgia Straight readers (81% market share)
  
• 81,700 are past week Vancouver Sun readers (62% market share)
  
• 69,800 are past week Province readers (53% market share)
  
• 38,900 are past week Metro readers (30% market share)
  
• 62,800 are past week 24 HOURS readers (48% market share)

In the City of Vancouver, more Georgia Straight readers participate in an alternative fitness activity such as yoga or pilates "twice a month or more often" than the readers of any daily newspaper.

• 102,100 = Total number of Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "twice a month or more often"
  
• 86,000 are Georgia Straight readers (84% market share)
  
• 63,000 are past week Vancouver Sun readers (62% market share)
  
• 55,800 are past week Province readers (55% market share)
  
• 31,600 are past week Metro readers (31% market share)
  
• 46,200 are past week 24 HOURS readers (45% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight participate in an alternative fitness activity such as yoga or pilates "twice a month or more often", than the single issue readers of any daily newspaper, community weekly or magazine.

• 102,100 = Total number of Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "twice a month or more often"
  
• 57,900 are past week Georgia Straight readers (57% market share)
  
• 38,100 are past week Thursday Vancouver Sun readers (37% market share)
  
• 30,200 are past week Thursday Province readers (30% market share)
  
• 18,700 are past week Thursday Metro readers (18% market share)
  
• 29,200 are past week Thursday 24 HOURS readers (29% market share)
  
• 12,600 are past week Friday Globe & Mail readers (12% market share)
  
• 40,500 are past week Friday Courier readers (40% market share)
  
• 27,200 are past week Thursday West Ender readers (27% market share)
  
• 31,400 are past month Vancouver Magazine readers (31% market share)
  
• 19,300 are past month Western Living Magazine readers (19% market share)