Straight Facts - Purchases/Home Furnishings

In the City of Vancouver, more Georgia Straight readers purchased home furnishings in the past 12 months than the readers of any daily newspaper.

• 184,800 = Total population of Vancouver adults who purchased home furnishings in the past 12 months
• 127,600 of these are Georgia Straight readers (69% market share)
• 95,700 are past week Vancouver Sun readers (52% market share)
  
• 77,800 are past week Province readers (42% market share)
  
• 43,800 are past week Metro readers (24% market share)
  
• 73,900 are past week 24 HOURS readers (40% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight purchased home furnishings within the past 12 months, than the readers of a single issue of any daily newspaper, community weekly, or magazine.

• 184,800 = Total population of Vancouver adults 18+ who purchased home furnishings within the past 12 months
  
• 73,200 of these are past week Thursday Georgia Straight readers (40% market share)
  
• 47,300 are past week Thursday Vancouver Sun readers (26% market share)
  
• 35,000 are past week Thursday Province readers (19% market share)
  
• 19,800 are past week Thursday Metro readers (11% market share)
  
• 47,900 are past week Thursday 24 Hours readers (26% market share)
  
• 19,000 are past week Friday Globe & Mail readers (10% market share)
  
• 51,900 are past week Friday Courier readers (28% market share)
  
• 28,800 are past week West Ender readers (16% market share)
  
• 49,000 are past month Vancouver Magazine readers (27% market share)
  
• 23,000 are past month Western Living Magazine readers (12% market share)