Straight Facts - Auto

In the City of Vancouver, more readers of a single issue of the Georgia Straight are planning to buy or lease a vehicle during the next 12 months than the single issue readers of any daily newspaper, community weekly, or magazine.

• 82,700 = Total number of Vancouver adults who are planning to buy or lease a vehicle during the next 12 months
  
• 28,900 of these are past week Georgia Straight readers (35% market share)
  
• 25,000 are past week Thursday Vancouver Sun readers (30% market share)
  
• 22,400 are past week Thursday Province readers (27% market share)
  
• 12,300 are past week Thursday Metro readers (15% market share)
  
• 28,000 are past week Thursday 24 HOURS readers (34% market share)
  
• 7,300 are past week Friday Globe & Mail readers (9% market share)
  
• 27,800 are past week Friday Courier readers (34% market share)
  
• 15,600 are past week Thursday West Ender readers (19% market share)
  
• 27,700 are past month Vancouver Magazine readers (34% market share)
  
• 20,900 are past month Western Living Magazine readers (25% market share)

In the City of Vancouver, more Georgia Straight readers are planning to buy or lease a vehicle during the next 12 months than the readers of any major daily.

• 82,700 = Total population of Vancouver adults planning to buy or lease a vehicle during the next 12 months
  
• 59,300 of these are Georgia Straight readers (72% market share)
  
• 46,700 are past week Vancouver Sun readers (56% market share)
  
• 41,900 are past week Province readers (51% market share)
  
• 23,100 are past week Metro readers (28% market share)
  
• 38,800 are past week 24 HOURS readers (47% market share)