Straight Facts - Continuing Education

In the City of Vancouver, more readers of a single issue of the Georgia Straight are planning to take a continuing education course toward a degree, certificate or for personal interest during the next 12 months, than the readers of any single issue of a daily newspaper, community weekly, or magazine.

• 194,400 = Total population of Vancouver adults who are planning to take a continuing education course during the next 12 months
• 100,400 are past week Georgia Straight readers (52% market share)
• 66,900 are same day (Thursday) Vancouver Sun readers (34% market share)
• 46,700 are Thursday Province readers (24% market share)
• 64,200 are Thursday 24 Hours readers (33% market share)
• 65,700 are Friday Courier readers (34% market share)
• 44,300 are Thursday West Ender readers (23% market share)
• 46,200 are Vancouver Magazine readers (24% market share)

* Respondent base sizes for Thursday Metro, Friday Globe & Mail, and Western Living were too small to yield statistically significant results.

In the City of Vancouver, more Georgia Straight readers are planning to take a continuing education course toward a degree, certificate or for personal interest during the next 12 months than the readers of any daily newspaper.

• 194,400 = Total population of Vancouver adults who are planning to take a continuing education course during the next 12 months
  
• 157,100 are Georgia Straight readers (81% market share)
  
• 126,000 are Vancouver Sun readers (65% market share)
  
• 101,600 are Province readers (52% market share)
  
• 66,800 are Metro readers (34% market share)
  
• 97,900 are 24 Hours readers (50% market share)