A friend was finishing a workout downtown recently when she came across a group of firefighters selling umbrellas for charity.

“Lord help me,” she texted me. “It’s just hot guys talking about children’s hospitals.”

“Hot men should absolutely raise money for charity,” I wrote back.

Sex sells for a reason. Why shouldn’t hot people (of all genders) use their hotness for a good cause instead of just peddling perfume or lingerie all the time?

The Vancouver Firefighter Charities, the philanthropic arm of our city’s firefighters, works year-round to raise money for initiatives including the BC Professional Firefighters Burn Fund and Lifeline For Seniors, as well as to gather toys for underprivileged kids and food for low-income families.

Perhaps their biggest fundraising project is the Hall of Flame Calendar, which is apparently the longest-running firefighters’ calendar in the world (and has raised more than a million dollars since its inception). If it’s conjuring up images of that iconic Sex and the City episode, well, it should—the 2024 calendar is filled with chiseled abs (from 11 men and one woman) and plenty of sexy, flirty flames (don’t try this at home!).

Anyone who’d like a closer look can head to Parq Casino’s third level on December 8, where calendars will be for sale, and models will be onsite for signings and photos, from 7pm to 9pm. The party will then continue at 9pm inside the Lotus Lounge with the duelling keys of Pianos at Parq. Just don’t let my friend in there or she’ll buy the place empty.