It’s certainly not a slow news day for Drake’s publicist, but there’s another reason Vancouverites are talking about the 37-year-old rapper and Canadian icon.

Kicking off tomorrow (February 7), the lifestyle apparel brand October’s Very Own (OVO)—created by Drake, Oliver El-Khatib, and Noah “40” Shebib—is getting its very own warehouse sale at the Vancouver Convention Centre.

From Wednesday until Sunday (February 11), bargain shoppers can find the brand’s clothing, shoes, and other accessories at up to 70 per cent off.

The clothing company, which has a permanent store on Robson Street, is identifiable by its owl logo, featured heavily on the brand’s hoodies, tees, hats, and more. You may be able to find a few limited-edition items up for grabs, as the brand has famously teamed up with franchises like The Simpsons, and even partnered with other brands such as Disney and Playboy. Expect tons of warm outerwear and fleeces on offer. The brand is, after all, borne of Canadian winters. 

OVO Warehouse Sale Vancouver

When: February 7 to 11, 9 AM daily

Where: Vancouver Convention Centre (999 Canada Place, Vancouver)

Admission: Free